I’ve noticed a recent trend in the music for commercials. (At least I think it’s recent but it could have something to do with the fact that I just recently started watching television again so it could really be quite old.)

A lot of big name artists are going the commercial route. It’s a way to get their music out there and to the public’s ear. It’s pretty typical to have your country hick-style music for big trucks and wranglers, a little bit ‘a AC/DC or Aerosmith-style for some sports commercials. But I’ve noticed something that I hadn’t heard before.

Artistic music. I’m talking Regina Spektor or some Ani DiFranco (minus the anger) - you know the type I’m talking about. Where the voice lilts and does fun musical stuff, where the accompaniment is very musical and not the same beat over and over again. Does this strike any one else as strange?

Or, as Jack’s Mannequin would say, “am I alone in a crowded room?”

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